Interview with Michael Shvartsman
Lin Roberts: Let’s dive right into the topic. How do you believe family traditions can influence the way people approach business?
Michael Shvartsman: Family traditions often shape our values, work ethic, and decision-making processes. In my experience, they provide a strong foundation. Growing up, certain traditions helped me develop a sense of responsibility and resilience. Whether it was how we approached family gatherings or the way my parents managed their work, those values naturally carried over to the way I run my business today. Traditions remind you where you come from, and that grounding can be very beneficial when navigating the complexities of the business world.
Lin Roberts: Can you give us an example of a specific family tradition that has impacted your business decisions?
Michael Shvartsman: One tradition that comes to mind is how we always made time for family discussions, particularly when faced with important choices. Everyone was encouraged to share their views, and that openness really stuck with me. It shaped how I approach team leadership. Today, I make it a priority to create an environment where collaboration and input are valued. Listening to different perspectives before making key decisions helps build a sense of trust, much like how those family discussions built trust within our home.
Lin Roberts: Do you believe that family values play a role in business ethics? If so, how?
Michael Shvartsman: Absolutely. The way we are raised influences how we treat others, both in personal and professional settings. In business, integrity is everything. Family values like honesty, empathy, and accountability teach you the importance of doing the right thing, even when no one is watching. I learned early on from my family that success isn’t just about profits. It’s about how you achieve that success and the relationships you build along the way. Those lessons have always guided my business decisions.
Lin Roberts: As an entrepreneur, how do you balance maintaining family traditions while managing the demands of a modern business?
Michael Shvartsman: It can be challenging at times, but I’ve found that maintaining a balance is about staying intentional. Family traditions don’t have to be rigid. They can evolve and adapt to new circumstances while still retaining their core principles. I make it a point to stay connected with family traditions, whether that’s through regular family dinners or celebrating holidays together. At the same time, I allow flexibility to adapt to the demands of my business. This balance is what keeps me grounded without feeling overwhelmed.
Lin Roberts: Do you see a direct link between family traditions and fostering company culture?
Michael Shvartsman: I do. Family traditions create a sense of belonging and shared values, and this can translate into company culture. When you prioritize values like respect, support, and open communication in your family, it’s natural to encourage a similar environment within your business. I’ve always believed that when employees feel they’re part of something meaningful, it boosts morale and productivity. In a way, a strong company culture becomes like an extended family, where people feel connected to a common purpose.
Lin Roberts: How can entrepreneurs, especially younger ones, benefit from paying attention to family traditions?
Michael Shvartsman: I think younger entrepreneurs can learn a lot from understanding and appreciating their family traditions. These traditions often carry lessons that can help you build a strong foundation in business. For example, they can teach you patience, perseverance, and the importance of relationships—all essential traits for long-term success. Even if their family didn’t have a direct business background, values such as hard work, dedication, and integrity are transferable and can influence how they build their companies. The key is to recognize the lessons within those traditions and apply them in a way that feels authentic.
Lin Roberts: Have there been any traditions you’ve passed down to your own children that you believe will help them in their future endeavors?
Michael Shvartsman: Yes, there are a few traditions I’ve tried to pass down, particularly around the value of commitment. In my family, we had a tradition of seeing things through, whether that was a project, responsibility, or even a simple task. I’ve encouraged my children to follow that mindset—once they commit to something, they follow through. That sense of accountability will be a great asset to them, whether they choose to go into business or pursue another path.
Lin Roberts: With family traditions being so integral to your personal and professional life, do you believe they will continue to play a role in business as society evolves?
Michael Shvartsman: Definitely. Even as society changes and business becomes more complex, traditions have a timeless quality. They provide stability, especially in times of uncertainty. Businesses are constantly evolving, but having a set of core values rooted in tradition helps maintain clarity and purpose. Whether through small habits or larger values, those family influences will continue to shape the way people lead and build companies in the future.
Lin Roberts: Finally, what advice would you give to young entrepreneurs about the importance of staying connected to their roots while growing their businesses?
Michael Shvartsman: My advice would be to embrace the lessons your family traditions offer. Don’t see them as old-fashioned or irrelevant—there’s a lot of wisdom there that can guide you in modern business. At the same time, don’t be afraid to adapt and evolve those traditions to fit the demands of your life and business. Remember that your roots are your strength, and as you grow, those lessons will serve as a foundation that keeps you grounded while allowing you to reach new heights.